Identifying customer needs: who do you share similar ideas with?
You've made up your mind firmly that you need a team to successfully promote the project. And you see these incomprehensible words: identify customer needs, find out the driving motive. You have this thought: maybe I'll just share the information, and they'll figure it out on their own?
But let's see what's behind those words.
Basically, to identify your customer's needs, you need to find out what option is right for them - to become an investor or a partner.
The option of becoming an investor is suitable for:
• those who think that investment is consistent with the words 'expensive', 'it's for the rich', 'I'll lose money', etc,
• those who tried, but blew their money away for nothing and want to finally learn how to earn a profit from investments,
• those who want to take action but don't know where to start,
• those who want to understand the selection of companies for further investment,
• those who still keep their money in banks and do not profit from deposits.
The option of becoming a partner is suitable for:
• those who want to earn a decent income based on their performance,
• those who want to choose when and how much they work,
• those who want to develop, raise their status and be recognized for their achievements,
• those that want to run their business in an environmentally friendly and conscious manner,
• those who want to work in a comfortable environment and in a team of like-minded people.
But you don't have to ask the customer everything at once. Identifying needs is not interrogation. Show genuine interest in the person and start with very simple questions:
"What do you do professionally now?"
"What types of investment have you tried?"
"Are you interested in the opportunity for extra income?"
"Are you happy with your job?"
"Have you thought about what your life will be like in a few years?"
All you have to do is record what the person is talking about and with what degree of enthusiasm. So, in conversation, you'll find out what's important to the person, what their problem is, and you'll understand whether you're on the same page or not. If you see the customer as a like-minded person, invite them to your chat or webinar.
This step - identifying needs - will help you present the project in a targeted way, so that your proposal meets the customer's request.
Don't forget: more information on effective partner activities and even more business tips for you can be found here, in your "Methodology".