Business with a human face
15 február 2022
We have all heard the phrases "the world is cruel", "business is a cruel environment", "nothing personal, this is business". In short, anything to justify unethical business practices. It was like this long before us, and you have to play by the rules if you want to succeed.
Not necessarily! Business is done by people, and what it will be like depends on specific people. The world is what we make it.
If the 20th century was a century of struggle and success at all costs, then the 21st century is a time when the concepts of "happiness" and "comfort" are no less valuable than "success" and "money".
Over time, all domains of people's lives are humanized, such is the natural process of human civilization development. And the tendency to humanize large structures, including business structures, did not appear yesterday. There were enough experiments and conferences dedicated to the so-called "social business". Not every experiment turned out to be successful. But the idea is not going anywhere, general humanist values continue to be integrated into different economic models and are changing market economy.
Often people quit their job in a prestigious company to become a florist, make jewelry or cakes. How do they explain it? Do they hope to earn more? Not at all! These people say that they were not satisfied with the corporate policy of the company, and now they are happy. What is happening in the labor market? It turns out money isn't everything.
Marina Sh. had worked for a well-known sportswear brand for several years. And suddenly left the company. She opened her own online store. Her employees work only remotely from different cities, each has convenient individual and flexible working hours. Marina's income is now less than it used to be. But she says she has never felt so free. And she's happy to be able to give work to people who were also not satisfied with their working conditions before.
There is a demand for ethics in our society! The corporate policies of various companies increasingly incorporate ethical and humanistic principles that bring people together. There are jobs adapted for people with disabilities, there are projects aimed at protecting the environment. Now it is not enough to promise success to make people join a company or a project willingly, it is necessary to give everyone the opportunity to feel they are fully fledged members of the community. Today, corporate ethics and concern for personnel work for the brand, which ultimately increases the company's competitiveness and labor productivity. And far-sighted experts argue that it is the intangible aspects that transform into success more quickly.
People find themselves in difficult situations. No one is immune from problems, including investors. How should a modern business respond to the personal problems of the participant? For example, maintenance work in the back office could create difficulties - and SOLARGROUP, taking care of their users, launched an installment plan recovery offer (more about the offer here - https://clck.ru/bbF9z ). The company also always considers individual requests from users in order to give the customer the opportunity to restore their installment plan on a case-by-case basis, should an unforeseen situation arise. These are the tools that businesses have to turn their face to the customer.
Earning a reputation as a company that values each person is not a quick process. And it's made up of little things. To meet the customer halfway when they have difficulties is one of these "little things". You can't be humane once and then pursue a heavy-handed policy the rest of the time. Anyone who today says that "business is a cruel environment" is ready to personally support this cruelty. Business is people. It depends on each of us what the structure we belong to will be. If all team members share the same values, everything changes. An investment in humanity today is an investment in the future. And it will definitely pay off!
Not necessarily! Business is done by people, and what it will be like depends on specific people. The world is what we make it.
If the 20th century was a century of struggle and success at all costs, then the 21st century is a time when the concepts of "happiness" and "comfort" are no less valuable than "success" and "money".
Over time, all domains of people's lives are humanized, such is the natural process of human civilization development. And the tendency to humanize large structures, including business structures, did not appear yesterday. There were enough experiments and conferences dedicated to the so-called "social business". Not every experiment turned out to be successful. But the idea is not going anywhere, general humanist values continue to be integrated into different economic models and are changing market economy.
Often people quit their job in a prestigious company to become a florist, make jewelry or cakes. How do they explain it? Do they hope to earn more? Not at all! These people say that they were not satisfied with the corporate policy of the company, and now they are happy. What is happening in the labor market? It turns out money isn't everything.
Marina Sh. had worked for a well-known sportswear brand for several years. And suddenly left the company. She opened her own online store. Her employees work only remotely from different cities, each has convenient individual and flexible working hours. Marina's income is now less than it used to be. But she says she has never felt so free. And she's happy to be able to give work to people who were also not satisfied with their working conditions before.
There is a demand for ethics in our society! The corporate policies of various companies increasingly incorporate ethical and humanistic principles that bring people together. There are jobs adapted for people with disabilities, there are projects aimed at protecting the environment. Now it is not enough to promise success to make people join a company or a project willingly, it is necessary to give everyone the opportunity to feel they are fully fledged members of the community. Today, corporate ethics and concern for personnel work for the brand, which ultimately increases the company's competitiveness and labor productivity. And far-sighted experts argue that it is the intangible aspects that transform into success more quickly.
People find themselves in difficult situations. No one is immune from problems, including investors. How should a modern business respond to the personal problems of the participant? For example, maintenance work in the back office could create difficulties - and SOLARGROUP, taking care of their users, launched an installment plan recovery offer (more about the offer here - https://clck.ru/bbF9z ). The company also always considers individual requests from users in order to give the customer the opportunity to restore their installment plan on a case-by-case basis, should an unforeseen situation arise. These are the tools that businesses have to turn their face to the customer.
Earning a reputation as a company that values each person is not a quick process. And it's made up of little things. To meet the customer halfway when they have difficulties is one of these "little things". You can't be humane once and then pursue a heavy-handed policy the rest of the time. Anyone who today says that "business is a cruel environment" is ready to personally support this cruelty. Business is people. It depends on each of us what the structure we belong to will be. If all team members share the same values, everything changes. An investment in humanity today is an investment in the future. And it will definitely pay off!