The customer refuses their referral remuneration | Case study of partner's experience
Interested in working on the partner program but don't know what you'll have to deal with? Want to understand what tasks a partner tackles - and assess whether you can do it yourself? Already learning how to work, but some situations leave you stumped? Then the case-study method will definitely help you! It's a learning technique where you get to the heart of the problem with a case study.
And for the investor, analysing someone else's situation helps to find a successful way out of their own.
Solve the task now, with a real-life example of a partner business situation. Choose the best solution or offer your own - it will help you prepare for practical work with customers.
Individual: Andrey B., Izhevsk
Salary: 95,000 roubles before taxes
Monthly loan repayments: 32,000 roubles
Family: retired parents, ex-spouse and three children (living with their mother)
Additional income: up to 15,000 roubles per month
Savings: 558,000 roubles
Goal: 190,000,000 shares of "Sovelmash"!
The customer has not made any investments yet. Because he believes that his expenses on children and loans exceed his income, and he is not ready to tap into his savings. However, according to the figure outlined, he is aiming for a $ 1,000,000 package.
Earlier Andrey signed the partnership agreement in the back office. But now he proposes to introduce new terms into the agreement whereby he refuses the referral remuneration. According to him, he is willing to bring a lot of investors to the company, but wants to be rewarded in shares.
Option 1. Introduce Andrey to the offer under which he gets +5% of shares when paying from the partner account. Explain to him that this fully covers his situation: he gets the referral remuneration in shares and even increases their number by 5% with each payment. And there is no need to make changes to the partnership agreement.
Option 2. Start over and give a presentation on the partner program. Tell Andrey that one of its goals is to help people who want to buy shares in the project but don't have the money to do so. According to the collected data, 83.1 % of investors in the project "Duyunov's motors" are the partners of SOLARGROUP and reinvest their referral remuneration in the project fully or partially. Also, introduce Andrey to the stories of other partners. That way he will see that these are people just like him with the same goal of buying millions of shares. And they are actively working as partners for this purpose. Therefore, there is still no need to introduce changes to the partnership agreement! Because all partners have the opportunity to purchase shares at a profit. For this purpose, they can use their referral remuneration, partner account payment bonus and converter of referral remuneration into shares.