Partner program: 4 steps at the start
Want to promote your project effectively and considering partner business? Already participating in the partner program, but find it difficult to explain to others what actions have resulted in your achievements? Use the brief manual.
Step 1. SMM (Social Media Marketing) and the Internet. Try to create a pool of your own information platforms. Choose from this pool the ones that are easier for you to start with, or use them all at once:
• groups in social media (3-4 major social media),
• your own chats in Whatsapp and Telegram,
• a landing page for capturing contacts of potential investors and partners,
• channels on video hosting sites (YouTube, Vimeo, etc.),
• pages and accounts in specialized social media (LinkedIn, Executive, Opportunity, etc.).
You will copy the project's official news to your information platforms. You can share the news and events directly from the back office, using referral links.
Step 2. Recommendations. Ask people to recommend potential customers to you. Anyone you know might know someone who is interested in our project right now. Use recommendations as a good way to end a conversation, even if you've been turned down. Ask the person who says no: "Maybe you know someone who might be interested?"
Step 3. List of contacts. Include everyone you know in it. Everyone! Even the ones you just say hello to when you meet them and don't remember much about. And those whose name you can't remember either. See how many contacts you have on your phone - 100, 200, 500? Each of them might get interested in the project. But you'll only find out who it is if you start talking. Expand your list of contacts!
Step 4. Networking. Just meet people and be interesting. Put every new acquaintance on your contact list.
Next, you can use any means of finding customers and expanding the customer base: targeted advertising, subscriptions, surveys, cold calls, couponers, etc.
You can find more about the steps to take for an effective start and even more business tips in "Partner Work Methodology".