Creating a personal brand/ 15 topics for posts in social media
Are you often contemplating the question “What should I write about”?
We give you a list of topics for the partner page.
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We have repeatedly written about how important it is for a partner promoting a project to create a personal brand in social media. You need to fill your public pages with high-quality, regular text content, only then new and active subscribers will follow you.
What is important when choosing a topic?
- First of all, the post should be interesting to your target audience. Think about what your subscribers would like to know and how you can help them as an expert. You can conduct a survey and ask about it directly.
- Second, remember the purpose for which you write the post. It is not always the same. For example, if you are waiting for new visitors after launching promotional ads, you will need an introduce-yourself post or a useful informative post on the fundamentals of what you are doing. And if you want to re-engage ”sleepy" subscribers in the comments, a discussion topic is suitable.
15 topics that you can use for your posts:
1. How to start? Text or video cycle that will be a kind of an instruction for beginners in your niche.
2. Step by step. Show your subscribers how you complete a business task step by step. Illustrate this with a particular example.
3. Your plans. Speak about how you are planning to develop your business this year.
4. A personal TOP. Make a selection of the best in your niche according to any criteria.
5. A personal offer. Tell the audience that the product or service is available on a limited offer. To use it, you need to perform a targeted action.
6. Which books have had a very big impact on you. You can not just describe the book and its impact on you, but also give quotes or add interesting facts from the author's life.
7. Before - now. Share the story of your development as an individual and a specialist. Share your inner turmoil and failures, but don't overdo it.
8. You're a loser. Share with the audience the biggest failure in your career. Subscribers will appreciate that you are not embarrassed of telling the truth. And your experience will warn them against making mistakes.
9. Announcement of the news hook. Warm up your audience with announcements of upcoming events. Do this regularly.
10. A review of the niche. Make a post about the interesting things that have happened in the niche in the course of the last month or six months.
11. What habits move you forward. The post can be presented as a step-by-step instruction of your secret methods for achieving the goal.
12. Personal content. You can't do without it when creating a brand, but be careful: he should not make more than 15% of the total number of posts.
13. Your leisure time. An example of personal content. Have you attended an interesting event? Share with your subscribers. Do not write about it in a couple of words (where and when the event was), make a more detailed review, describe your impressions.
14. Challenge the information. Take an established fact and challenge it. Explain your position in detail.
15. Humor. Stop being a serious entrepreneur for a few minutes and tell your subscribers a funny story from your experience or from your childhood. Or just a joke!
Of course, not all possible post ideas are listed here, there are many more of them. By combining these topics, you can make a plan of posts for a month ahead. We advise you to do this so that maintaining social media is clear and regular work for you, thus bringing the planned results.